Ben - ADVERTISING WORKS
It painfully does. Even for a 4 year old boy. They showed a Pepsi commercial during Everybody Loves Raymond (which incidentially does have some very sharp insight into family life) and when the programme came back on, Yin Ping and I went on watching Debra grovel to her in-laws. However five minutes later, Ben came to us showing us his new drawing:
A yin yang circle coloured in red and blue complete with red and blue bottles on either side.
Damn it, he even asks to listen to the sound when I mute the noise during commercials.